Nisha Goyal, Small Business Banker

Nisha Goyal

Vice President
Small Business Banker
3030 Windy Hill Rd
Marietta, GA 30067
678.784.0570
Schedule an appointment Contact me

Welcome to Bank of America Small Business. With 12 years of banking experience, I work with businesses in the Marietta and West Cobb areas. I am committed to understanding what makes your business unique, so I can deliver financial solutions that help you grow, manage and protect your business while planning for the future.

I am a graduate of India and received a Masters of Business Administration from India. In my spare time I enjoy cooking, music, spending time with my family, and traveling. I am a member of the Leadership, Education, Advocacy and Development for Women Network at Bank of America, and supporter of the March of Dimes Foundation, St. Jude Children's Research Hospital, and United Way.

As a business owner, you need a Small Business Banker who understands your local market — someone who can provide you with the personal service you need to help protect and grow the business you've worked so hard to build.

Small Business Brief: September 2017

September 2017

  • 73% of consumers would purchase via social commerce again

    Small businesses are finding big opportunities online.
    Read more
  • Life after business

    Start now to build your unique retirement plan.
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  • What’s important to your business?

    Your opinion matters. Let us know what topics are important to your business with this quick feedback form.
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Social commerce: Get in on the growth

Take an online storefront, mix it with some “likes,” “shares” and “stars” and you have a recipe for big opportunities through social commerce — the perfect blend of e-commerce and social media.

With social commerce, sales are driven by customers sharing photos, reviews, videos and other content about products they like. Customers can purchase directly through popular social media sites, or be taken directly to your e-commerce website.

More businesses and consumers are acquiring a taste for social commerce. 52% of marketers believe that social commerce is an important investment, while of those consumers who've purchased through social media buttons, 73% said they would do it again.1

And it's not just the big retail brands taking advantage of social commerce. As social media sites continue to add user-friendly e-commerce tools like “shop now” buttons, smaller businesses are discovering that social commerce opportunities are easily within reach.

Consumers and social commerce

73% who tried social buy buttons would do so again

Source: “Social Commerce at the end of 2016: Trends and statistics” www.api2cart.com

And it's not just the big retail brands taking advantage of social commerce. As social media sites continue to add user-friendly e-commerce tools like “shop now” buttons, smaller businesses are discovering that social commerce opportunities are easily within reach.

Clothing retailer Betabrand discovered that one of their products — yoga pants designed to look like dress pants — had become a hot topic in social media conversations.

So, they devoted a large portion of their marketing dollars to social media ads on the social media sites where they saw the most buzz about their products.

According to Betabrand, their strategy has worked as they saw click-through and conversion rates outpace industry averages.2

Remember, for a great social commerce recipe:

  • Give your customers an easy way to buy your products through social media.
  • Offer interesting and useful content they can share.
  • Provide an opportunity — through reviews, comments and messages — to have conversations with your customers.

1 “Social Commerce at the end of 2016: Trends and statistics” www.api2cart.com

2 “Why mobile Facebook ads are key for apparel maker Betabrand” www.digitalmarketing360.com

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Let me help your business grow.

Schedule an appointmentContact me or call 678.784.0570