3 tips to prepare for Black Friday (and Cyber Monday)
No matter what type of business you run, you can take advantage of Black Friday. Follow our 3 tips (and 12 more from Rieva Lesonsky) and start the holiday shopping season right.
Tip #1: Marketing push
Before you open your doors to shoppers, consider putting money towards a well-rounded marketing push. Influencers are a great way to promote your brand and push potential customers to your store or website on a single day.
Tip #2: Test your website
It’s no surprise that shopping will continue to increase, and with online and mobile shopping at an all-time high, it is critical to ensure your website is ready to handle the increased traffic that your marketing efforts have helped drive.
Tip #3: Expect the unexpected
For instance, retail stores that deal with a lot of shipping will experience a higher rate of returns during the holidays. Make sure you're calculating these costs ahead of time to plan accordingly.
Rieva Lesonsky’s 12 tips to conquer Black Friday
Whether you own a brick-and-mortar store, an e-commerce site or both, advance preparation is vital. Rieva’s “12 steps to Black Friday success” will ensure you’re ready.
- Review last year’s data
- Determine what products to promote
- Staff up
- Prepare your people
- Test your tech
- Embrace holiday décor
- Check your local directory listings
- Review your reviews
- Plan your inventory
- Create your marketing calendar
- Think social
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