October 2019

3 tips to prepare for Black Friday (and Cyber Monday)

No matter what type of business you run, you can take advantage of Black Friday. Follow our 3 tips (and 12 more from Rieva Lesonsky) and start the holiday shopping season right.

Tip #1: Marketing push

Before you open your doors to shoppers, consider putting money towards a well-rounded marketing push. Influencers are a great way to promote your brand and push potential customers to your store or website on a single day.

Tip #2: Test your website

It’s no surprise that shopping will continue to increase, and with online and mobile shopping at an all-time high, it is critical to ensure your website is ready to handle the increased traffic that your marketing efforts have helped drive.

Tip #3: Expect the unexpected

For instance, retail stores that deal with a lot of shipping will experience a higher rate of returns during the holidays. Make sure you're calculating these costs ahead of time to plan accordingly.

Rieva Lesonsky’s 12 tips to conquer Black Friday

Whether you own a brick-and-mortar store, an e-commerce site or both, advance preparation is vital. Rieva’s “12 steps to Black Friday success” will ensure you’re ready.

  1. Review last year’s data
  2. Research
  3. Determine what products to promote
  4. Staff up
  5. Prepare your people
  6. Test your tech
  7. Embrace holiday décor
  8. Check your local directory listings
  9. Review your reviews
  10. Plan your inventory
  11. Create your marketing calendar
  12. Think social

Want to read the full article? Visit the Small Business Community.