March 2019

Creativity and individuality key to firing up CA business

In Steve Strauss’ recent Post Some Love podcast, he talked with Mary Loveless — co-owner of Glaze Fire in Los Feliz, CA. Glaze Fire is a paint-your-own pottery studio that’s popular for birthday parties and baby showers. However, the studio welcomes anyone looking for creative release.

We’ve highlighted how Mary has used creativity to drive new customers and overcome the last-minute backout of a business partner to create a thriving business.

Last-ditch efforts often pay the biggest rewards

When Mary’s original business partner backed out at the last minute, she contacted her cousin Sara. This serendipitous partnership turned into a successful business.

Location, location, location

Mary describes picking her Los Feliz location as a business school exercise. She drew a five-mile radius map around her competition and Los Feliz was the big hole in the Los Angeles area.

Give the people what they want

Glaze Fire sells custom paintings. However, most of their business comes from hosting birthday parties, baby showers, and girls’ nights out where people use their own creativity to paint their own projects.

Well-placed creativity gets people in the door

Located in a walking neighborhood, Mary welcomes and serves the entire community — from families with young children to celebrities to corporate clients. And a well-placed water bowl outside her door invites dogs — and their owners — to stop and visit.

The importance of positive reviews

According to Mary, reviews are incredibly important and positive reviews validate the hard work she’s put into her business. And even though Mary doesn’t solicit reviews and has never paid for a celebrity endorsement, she has received them.

Want to hear how Mary’s fired-up creativity has put Glaze Fire on top? Listen to the whole podcast or read the transcript on the Small Business Community site.

For ideas on firing up your business, your Small Business specialist is just a call or click away.