March 2020

Why local SEO matters more than ever (and 4 steps to success)

Search engine optimization (SEO) optimizes your website so it will rank higher in search results. But if you want to increase customer visits to your location, you need to be doing local SEO.

When a prospect searches for a business, product or service via smartphone, Google takes the phone’s location into consideration when displaying search results — making local SEO an important marketing tool for any small business.

Besides being free, local SEO puts your business on equal footing with your biggest competitors and allows you to reach nearby prospects at the moment they’re looking for what you’re selling. And four easy steps is all it takes to implement local SEO.

STEP 1: Claim your business listing on local search directories.

Begin with Google My Business, then move on to other directories including Bing Places for Business, Citysearch, MerchantCircle, Yelp and Superpages.

STEP 2: Claim and optimize your directory listings.

Start with basic information like your address, phone number, hours of operation and website URL.

STEP 3: Optimize your website for local search.

Include your business address on the footer of the home page, on the Contact Us page and anywhere else it’s appropriate.

STEP 4: Keep your information up-to-date.

Once a month, review your listings and make sure all the information is accurate and up-to-date.

For more SEO how-to information, visit the Small Business Community to read Rieva Lesonsky’s article.