September 2021

How to use SEO to attract more customers to your website

After months of work, you've finally got your website where you want it to be. It has a good structure and plenty of interesting content. That leaves you with one key question: How will you attract customers to your site?

If you build it, they will come. Or will they?

We all remember the famous line from Field of Dreams. Unfortunately, it was only true in the movie. To drive people to your website, you need to do more. Whether your business is brick-and-mortar, online or a hybrid of the two, understanding search engine optimization (SEO) is crucial to your success.

An article on Bank of America's Small Business Resources site is a great place to start. It begins with a definition:

SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

The article goes on to explain all the basics — the things you need to know to begin reaping big rewards in the SEO game. Which search engines are best, how to choose and add the right keywords to your site, the advantages of having a strong social media presence, and how to use tools like Google Analytics to maximize effectiveness.

Google Analytics is a free digital analytics tool that contains valuable data that your business can use to monitor (and improve) SEO performance. During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. It’s one of several Connected Apps available with Bank of America's Cash Flow Monitor.

To learn more about SEO, read the article on our Small Business Resources site.

To discuss your business goals, set aside some time for a call with a Small Business Specialist.

MAP3726514 | 08/2021