April 2019

5 tips to leverage the power of social media influencers

A key concern of small business owners is driving sales, which is helped by bringing in new customers and retaining the ones they have. That's why many companies are turning to social media influencers to gain exposure in front of a whole new audience.

What's a social media influencer?

Simply put, a social media influencer is a user on social media who has established credibility — influencing others by virtue of their authenticity and reach. Influencers share their opinions of products and services, bringing value to their audiences while driving sales.

Mari Smith, Small Business Community contributor and Facebook marketing expert, has developed a handbook to help businesses gain exposure to new audiences with the help of social influencers. Her tips include how to:

  1. Determine the best influencer program for your business.
  2. Define how to compensate influencers without negatively impacting your cash flow.
  3. Find prospective influencers.
  4. Define deliverables.
  5. Track your program results.

For more information, read Mari’s full article on the Bank of America Small Business Community site.

Don't forget, your small business banker is just a click away. Set up a time for a telephone call or in-person visit.

84% of consumers trust word-of-mouth recommendations the most

According to Nielsen, 84% of consumers reported trusting recommendations from influencers, friends, family members and peer networks above all other kinds of marketing.* And when it comes to the millennial market, another study reports that 84% of them don’t like traditional advertising, nor do they trust it.

Don't forget, your small business banker is just a click away. Set up a time for a telephone call or in-person visit.

Source: The future Is Digital, but Most Marketers Overlook the Value in Human Connection, Adweek, March 9, 2018

https://www.adweek.com/brand-marketing/the-future-is-digital-but-most-marketers-overlook-the-value-in-human-connection/

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