June 2019

5 digital marketing tips to drive sales this summer

Rising summer temperatures often can cause your sales to take a dive. Following these tips will not only capture attention, they’ll boost your summer sales as well.

  1. Take advantage of summer holidays

    From the 4th of July to Labor Day, there are many opportunities to stir up interest with marketing campaigns and promotions. Create a sense of urgency for holiday sales and send targeted emails.
  2. Create fresh content

    What are your customers doing, wearing and using during the summer? Consider using Google Analytics to find keywords and publish content that will interest your customers during the warmer, lazier summer months.
  1. Keep your business top-of-mind with retargeting

    Did you know that 88% of consumers research their buys online before making a purchase either online or in-store?* Retargeting allows you to show targeted ads to users who have previously visited your website. This helps to build brand trust and encourages consumers to return to your site.
  2. Rev up your social media

    According to a recent study, posting to social media on mobile devices increased 26% during the summer.** Use summer’s social activity to your advantage and share seasonal videos, hashtags or GIFs. Consider a summer test to engage customers and encourage them to share.
  3. Mobilize your marketing

    92% of summer-related conversations take place on mobile devices.*** Reach this audience with fun, short messages that use captivating images. Emojis and geo-based tagging also capture attention.

Source: Syed Balkhi, “Beat the Slump: 5 Digital Marketing Tips to Drive Sales this Summer” business.com

* United States Ecommerce Country Report,The eCommerce Foundation, January 9, 2018

** Capturing the Spirit of Summer, facebook IQ, May 16, 2018

*** Mobilizing for Summer, facebook IQ, April 27, 2017

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