June 2019

Are you ready for back-to-school shoppers?

A recent study by the National Retail Federation reported that ¼ of the population start their back-to-school shopping at least two months before school starts — making now the perfect time to ramp up your business. According to Steve Strauss, Small Business Community contributor, offering discounts, coupons and promotions for popular school items is an easy way to attract shoppers.

Steve has 3 more great tips to help you capture sales:

Tip #1: Back-to-school promotions — not just for computers and school supplies

No matter what you sell, it’s never a bad idea to offer (and advertise) a discount for students, especially during the back-to-school season. It’s a great way to offer good wishes for the new school year.

And don’t forget to offer promotional discounts in exchange for customers opting in to your mailing list. This is a great way to grow your list for year-round sales.

Tip #2: Highlight your best customer service skills

With all the hurrying around, stress levels (for parents and students) tend to run high. Be extra helpful, friendly, accommodating and understanding of everyone. Make it even easier on parents and stock items on school supply lists. Consider offering a “personal shopper” service.

And keep in mind that this season is expensive for shoppers. They’re sure to appreciate little extras like a free meal or gift card.

Tip #3: Get involved and give back

Make a positive impact and partner with your local schools. Donate a portion of your proceeds toward a special event or local charity. Not only will you feel good about supporting your community, you’ll expand your marketing efforts, better connect with customers and create important networking opportunities.

Didn’t get a jump on things before school started? That’s OK too. There will be plenty of last-minute shoppers, or those who forgot items, relieved to see deals.

For even more tips from Steve, visit the Small Business Community to read his full article.

Shoppers spend more on back-to-school and back-to-college than consumers spend on Mother's Day, Father's Day and Valentine's Day combined.*

  • Source: NRF's Annual Consumer Spending Surveys, conducted by Prosper Insights & Analytics

Tip #3: Get involved and give back

Make a positive impact and partner with your local schools. Donate a portion of your proceeds toward a special event or local charity. Not only will you feel good about supporting your community, you’ll expand your marketing efforts, better connect with customers and create important networking opportunities.

Didn’t get a jump on things before school started? That’s OK too. There will be plenty of last-minute shoppers, or those who forgot items, relieved to see deals.

For even more tips from Steve, visit the Small Business Community to read his full article.

Source: Holiday and Seasonal Trends, Back-to-School 2018, National Retail Federation

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